Media Case Studies
LOVEFiLM & More! Magazine
Friday, January 29th, 2010The Brief
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LOVEFiLM Objectives
- To reach new audiences
- To drive data capture
- To drive sales and awareness
- Positive brand association with LOVEFiLM
- To provide a reward to readers at no cost to them
More! Magazine Objectives
The Solution
- Cocktail created a partnership promotion between LOVEFiLM and More! Magazine to achieve the Objectives of both brands
- LOVEFiLM was able to offer More! Magazine readers a free £10 Topshop voucher when signing up for a free 30 day trial.
- LOVEFiLM was able to reach new audiences through More! Magazine’s communication channels
The Results
- LOVEFiLM were able to reach new audiences through More! Magazine
- More! Magazine were able to offer their customers an added value at no additional cost
- LOVEFiLM achieved data capture when More! Magazine readers took up the free trial
