Media Case Studies
LOVEFiLM & House Beautiful Magazine
Friday, January 29th, 2010The Brief
LOVEFiLM Objectives
- To reach new audiences
- To drive data capture
- To drive sales and awareness
House Beautiful Magazine Objectives
- Positive brand association with LOVEFiLM
- To provide a reward to readers at no cost to them
The Solution
- Cocktail created a partnership promotion between LOVEFiLM and House Beautiful Magazine to achieve the Objectives of both brands
- LOVEFiLM was able to offer House Beautiful Magazine readers a free £10 Next voucher when signing up for a free 30 day trial.
- LOVEFiLM was able to reach new audiences through House Beautiful Magazine’s communication channels
The Results
- LOVEFiLM were able to reach new audiences through House Beautiful Magazine
- House Beautiful Magazine were able to offer their customers an added value at no additional cost
- LOVEFiLM achieved data capture when House Beautiful Magazine readers took up the free trial
