Media Case Studies
Blockbuster, The People and The Mirror
Saturday, December 19th, 2009The Brief
Blockbuster Objectives
- Drive Blockbuster Membership
- Increase brand awareness
- Target a wider audience
Trinity Mirror Group Objectives
- Drive Sales of the Newspaper
- Positive Brand Association with Blockbuster
The Solution
- Cocktail created a partnership promotion between Blockbuster and Trinity Mirror Group to achieve the objectives of both brands
- Blockbuster offered all People and Mirror readers a 2 for 1 rental
- The offer ran in both papers on a full 2 columns