Media Case Studies

Blockbuster, The People and The Mirror

Saturday, December 19th, 2009

The Brief

Blockbuster Objectives

  • Drive Blockbuster Membership
  • Increase brand awareness
  • Target a wider audience

Trinity Mirror Group Objectives

  • Drive Sales of the Newspaper
  • Positive Brand Association with Blockbuster

The Solution

  • Cocktail created a partnership promotion between Blockbuster and Trinity Mirror Group to achieve the objectives of both brands
  • Blockbuster offered all People and Mirror readers a 2 for 1 rental
  • The offer ran in both papers on a full 2 columns