Retail Case Studies
Simple & Dorothy Perkins
Saturday, December 19th, 2009The Brief
Simple Objectives
- To provide positive brand association with a female fashion brand
- To reach a new and receptive audience using their brand communication channels
- Increase brand awareness and drive sales of Simple products
Dorothy Perkins Objectives
- Positive brand association with Simple
- Provide cardholders with a fantastic offer
- Drive sales
- Drive traffic to Dorothy Perkins
The Solution
- Cocktail created a partnership promotion between Simple & Dorothy Perkins
- Simple provided Dorothy Perkins cardholders with a Vital Vitamin Day cream when they spent £40 or more with their Dorothy Perkins card
- Dorothy Perkins promoted this offer via strut cards and leaflets in-store.
- Simple received branding on Dorothy Perkin’s statement insert and on Dorothy Perkins email that was sent to all Dorothy Perkins cardholders.
