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Cocktail Marketing creates ING Direct partnership for LOVEFiLM

Cocktail Marketing, the UK’s leading partnership marketing agency, has created a brand partnership for LOVEFiLM, Europe’s leading online DVD rental and movie download company with ING Direct, part of the ING Group, one of the largest financial institutions in the world.
LOVEFiLM will offer all ING Direct customers a free £10 Homebase voucher when subscribing to a free 30 day trial at www.lovefilm.com
ING Direct will communicate this offer to 800,000 customers via their Autumn Newsletter (700,000 copies by post, 250,000 via e-mail including overlap with DM version)

Paul Greenwood, Partnership Marketing Manager for LOVEFiLM comments, “ING Direct are a great brand partner for LOVEFiLM. Partnership marketing is a highly cost effective way to drive online rentals to several key target audiences through these lifestyle focused partnerships that provide the perfect environment to target potential customers.”