Cocktail Marketing

The Brief

NUS Extra

• To encourage membership of the NUS
• To offer students incentives & rewards as a reason to buy the NUS Extra card
• To provide more than just a student ID card

Partners

• Positive brand association with NUS
• Reach a wider audience
• Drive customers into stores and online

The Solution

• Cocktail created a loyalty partnership promotion between NUS Extra and 10 brand partners to achieve the objectives of all brands. The brand partners were: Blockbuster.co.uk, Body Shop, Comet, Interflora, Odeon, Orange, Pizza Hut, Snappy Snaps, Stagecoach and Staples
• The Brand partners gave all NUS Extra card holders discounts and offers off their products and services for 12 months when using their NUS Extra card
• All brand partners had their logo featured for 12 months on all NUS Extra cards, the NUS Extra website and on POS materials such as posters and leaflets in 494 student unions nationwide

The Results

• NUS Extra was able to create and reward a loyal customer base.
• NUS Extra was able to promote 10 exclusive offers to their customers at no extra cost to them.
• Brand partners were able to access a wider audience through NUS Extra and the chain of student unions throughout the country and received a vast amount of promotional coverage over the year.