Media Case Studies
LOVEFiLM & Cosmopolitan
Wednesday, September 10th, 2008The Brief
LOVEFiLM
- To reach new audiences
- To drive data capture
- To drive sales and awareness
Cosmopolitan
- Positive brand association with Lovefilm
- To provide an added incentive to subscribers
The Solution
Cocktail created a partnership promotion between LOVEFiLM.com and Cosmopolitan Magazine to achieve the objectives of both brands
LOVEFiLM was able to offer Cosmopolitan Magazine subscribers 2 free cinema tickets when signing up for a free 30 day trial
Lovefilm was able to reach new audiences through Cosmopolitan Magazine’s communication channels
The Results
Lovefilm were able to reach new audiences using the communication channel www.cosmopoliton.co.uk offered by Cosmopolitan Magazine
Lovefilm achieved data capture to add to database when Cosmopolitan subscribers took up the 30 day free trial in order to claim their 2 free cinema tickets
